In celebration of Crown Royal Black’s partnership with Big Boi, cameras went behind the scenes to document Big Boi during his tour in Europe to capture moments of his life and career that showcase his definition of “The Crown Life.” The short film lets audiences into Big Boi’s life as he performed at Glastonbury in England and at Hove Festival in Norway, as well as a day off in Budapest, Hungary.

The film is directed by Jacob Lincoln for Greenpoint Pictures.

“The Crown Life” is a multi-layered campaign created to mark and celebrate life’s crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, hip-hop royalty, cultural influencers and nightlife superstars to help celebrate “The Crown Life” and express what it means to them.

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