Converse History

May 19, 2011

When you think of Converse you automatically think about the famous “All Star” sneaker right? Well, the man that started the company is Marquis Converse, and the company was named Converse Rubber Corporation located in Massachusetts. The first basketball shoe was made by Converse in 1917, better known as the Converse All Star. After that Charles H. “Chuck” Taylor a basketball player for the Akron Firestones supported Converse All Star sneaker, and joined Converse in 1921.

In 1923, due to all Chuck’s hard work in promoting the shoe his signature name “Chuck Taylor” was added to the patch on the ankle. Since then the shoe is known to everyone as “Chuck Taylor” All Stars and became the popular basketball shoe for teams all over the world. In 1966, Converse started making different colored All Stars to match the different basketball teams. “Chuck Taylor” passed in 1969, but he is the reason Converse is so popular and successful. He’s a true legend to the “Shoe Game”. Julius “Dr. J Erving also helped Converse while he was seen on the courts hooping in All Stars.

In 1976, Dr. J joined Converse with his own signature shoe that was later was nicknamed the “Dr. J’s”. Converse had great success for a long period of time, however in 2001, they had to file bankruptcy. Converse shut down the US factory and moved to Asia. The tables turned in July 2003, when Nike bought Converse for $300+ million. Nike decided to keep the original “Chuck Taylor” look, and they retroed many of Converse older models. Nike owns Converse now, but Converse is and will always be remembered in the “Shoe Game”. They made a mark in sneaker history that can’t be removed.

Converse has teamed up with some of the best athletes. Charles H. “Chuck Taylor”, Julius “Dr. J” Erving, Larry Johnson, Magic Johnson, Kevin Johnson, Dwyane Wade and many more.